Though there is a wonderful technology, if there are no experts to explain it, it is worthless.

For more than 10 years, Mr. Rathana Ith has worked with VP.Start to expand innovation and cutting-edge technology in Cambodia with the groundbreaking SIMA Smart Grid solutions. This solution focuses on modernizing medium voltage electricity distribution networks with digital technology.

He has played an important role in introducing digital transformation to the public through media contents, published documents, short training courses, and presentations for electricity providers. Most importantly, he simplifies technical terms into easy language that customers at all levels can understand and fully benefit from VP.Start’s solutions.

Explaining Smart Grid technology requires experts who clearly understand both the engineers’ goals and customers’ needs. Good communication helps create the right plans and solutions. As he said, “Simplicity is everything.” Creating simple and clear explanations for advanced technology takes time and experience.

Rathana said:

“I am very proud to be part of VP.Start, a local technology company established by our Cambodian engineers with a long-term vision to provide benefits to the world.”

VP.Start’s vision is “Made in Cambodia. Made for the World.” This ambition is especially valuable for developing countries that face challenges similar to Cambodia.

VP.Start clearly understands the complexity of power networks and has successfully transformed Cambodia’s electricity system from a conventional grid into a digital smart grid system. This was achieved by connecting Smart Grid IoT devices to existing electrical equipment.

Today, electricity operators can instantly monitor power flow data through the PLUM mobile application and intelligent control systems. As a result, network monitoring is more accurate, power outage time is reduced, and electricity leakage is minimized. This helps electricity providers strengthen and expand their services more quickly, while also supporting national economic growth.

“VP.Start’s goal is not simply to sell products. We focus on explaining and solving customer problems, while helping them understand the value, benefits, and profits they can gain from using cutting-edge technology,” he added.

These achievements show that every cutting-edge technology needs skilled experts who can explain technical concepts in simple language, so customers at all levels can understand and use the systems effectively.